Social Media – Page 3

Engage with a Persuasive Web Experience

April 1, 2010April 1, 2010Gilbane, The Engagement TierBill Zoellick, Blog, commentator, CRM;, Customer engagement, Frank Gilbane, Gilbane, Gilbane Group, passive consumption media channels, Social Media, social media revolution, web analytics;, Web Engagement, Web Experience Management

This post was originally published on the Gilbane Group blog, shortly after I started in April 2010 – that blog has now changed hands and many of the original post removed, so I wanted top

Onboard the Board at CMPros!

March 11, 2010March 11, 2010CMProsCMS, Community websites, Content Management, LinkedIn, Lisa Welchman, Online social networking, Scott Liewehr, Social Media, social media revolution, World Wide Web

Last week I was proud to be voted onto the board at CM Pros, to join a pretty new board under the presidency of Scott Liewehr to take this respected community of practice organisation forward.

On Strategy, Twinterviews and Haiku

February 15, 2010February 15, 2010Observations, Social MediaAlterian;, Content Management Systems;, Content Manager, Google;, Groundswell, Haiku, Here Comes Everybody, Immediacy, Irina Guseva;, James Hoskins, Jeremiah Owyang;, Jon Marks;, Philippe Parker, representative, Social Media, social media marketer, Social Web, Twitter;, Web CMS Brands, World Wide Web

I think we can safely say that the last two week have been quite lively for Alterian Content Manager, as after an incubation with partners, customers and analysts we took our product strategy and roadmap

What’s the big deal about Coke?

January 25, 2010January 25, 2010Observations, Web Engagementcommunity tools, Content Management, content management system;, Facebook;, HubSpot, Internet marketing, Marketing, media networks, New Media Age, Online social networking, Pepsi, Prinz Pinakatt, Social information processing, Social Media, social media community, social media listening strategy, social media networks, social media platforms, Super Bowl, Technology_Internet, the New Media Age, web analytics;, web content management systems, web delivery;, web publishers, web publishing;, YouTube

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently

Tweetdeck Springs to Life at Gilbane Boston

December 10, 2009December 10, 2009ObservationsBoston, food, Irina Guseva;, online reach, pretty mature software, Real-time web, Scott Liewehr, Social Media, speaker, Tweet, Twitter;, Web 2.0

Last week I attended the Gilbane Conference in Boston and have finally found a few minutes to blog about it, we exhibited and I was invited to speak in a couple of sessions and as

I Predict A (CMS) Riot: 1 hour, 6 People, 1 Wave, 1 Post

October 23, 2009October 23, 2009Observations, Social Media, Writing ContentAndrew Liles, Content Management, Google;, Input/Output, Irina Guseva;, Jon Marks;, Justin Cormack, Philippe Parker, Social Media, Typing, VOIP

Today we embarked on an interesting social media challenge, a few folks that I’ve started to hang out with virtually (and more recently in the pub) agreed to meet at a designated time in a

Software Developers: The New Rock Stars of Marketing

September 18, 2009September 18, 2009ObservationsAdobe, AKQA, Brochure, brochure printing, companies technology experts, desktop tools, digital marketing technologies, Geek, HTML, Inkjet printer, Internet connection, Marketing, online gadget retailer, printing, Service Department, Service-oriented architecture, Siemens, SOA, Social Media, social media monitoring tools, the UK Financial Times, Tom Bedecarré, Twitter;, UK Financial Times, Web Content Management;, Web Engagement, XML, YouTube

I smiled at this the other day -“Software Developers: The New Rock Stars of Marketing” – it comes from the article ‘Out of the Box’ published a few weeks ago in the UK Financial Times, that talks

The Future of Content Management

August 19, 2009August 19, 2009Content Management, Social Media6f82f1d2683dc522545efe863e5d2b73, Blog, Content Management, Content Management Systems;, Corporate website, Groupware, Interwoven;, Julian Wraith;, Peng T. Ong, Social information processing, Social Media, Web Content Management;, web content;, Websites

CMS bloggers of the world have been double dared again, not this time by @kasthomas, but by Julian Wraith (@julianwraith)- who in this post wants the CMS community to gaze into our crystal balls and

Techrigy and Persuasive Content

July 31, 2009July 31, 2009Persuasive Content, Web EngagementAlterian Content Manager, brand advocate, Content Management, Facebook Inc, Facebook;, iPhone, Marketing, Online social networking, SM2, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, web analytics;, Web Content Management;, web content;, website

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing – it’s even better

Personal Brand or Not Wanting to Looking Like a Total Cock

July 22, 2009July 22, 2009ObservationsBlog, car cool, Chris Brogan, Cool, David Spinks, Forgiveness, Josh Berhoff, Online social networking, Oscar, Oscar Wilde, Seth Godin;, Social Media, social media persona, Toyota, Twitter;, United Kingdom;, United States;, Web 2.0

When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your ‘PB’, of who you should try to be, who defines your PB

Blog Comments and Engagement

July 6, 2009July 6, 2009Observations, Social MediaChris Brogans;, Google;, Mike Braco;, search engine optimisation;, search engine;, Social Media, Twitter;

Had a few interesting experiences with commenting on blogs recently that got me thinking about blog comments and its still pretty patchy how we are approaching it. They are the essential lifeblood of audience engagement,