Introducing the Web Engagement Capability Model

I originally posted this on the Gilbane blog back in October 2010 when I was an analyst there – as that blog has now changed hands and many posts removed, I wanted to preserve my writing here…   To support our research and analysis, Scott Liewehr and I have been working on a capability model to define..

What’s the big deal about Coke?

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media..

Prepare for an Analytics Revolution!

Eric T Peterson – a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics – has published a report on what he sees as the current revolution in Web Analytics. This report focuses on the needs for businesses to not just create reports but..