Helping B2B tech companies create ART (Awareness, Revenue & Trust)
This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston. I say ‘old haunt’ as I was actually completely blindsided by the fact it was not at the Westin in Copley Place – which, by my reckoning, it had been there since before Vignette..
Last week was my first Gilbane conference as a Gilbane analyst, having in previous years only served variously as vendor booth bunny, guest speaker or panellist and it was great to focus on meeting folks, listening to some great sessions and participating as a moderator and speaker. Two and a half packed days, that stretched long into the evening..
Last week I attended the Gilbane Conference in Boston and have finally found a few minutes to blog about it, we exhibited and I was invited to speak in a couple of sessions and as I’d been contributing to the ‘back channel’ through Twitter (#gilbaneboston) I thought I’d expand on some of the those thoughts…
