Web Engagement – The Emperor’s New Clothes?

Recently I’ve been seeing ‘an examination’ shall we say of the term Web Engagement Management and the acronym WEM. There is a suggestion that it’s a figment of the fervid imaginations of software vendor marketing departments possibly in collusion with certain analysts and that dreadful things should be done to it’s proponents. In addition, this..

Introducing the Web Engagement Capability Model

I originally posted this on the Gilbane blog back in October 2010 when I was an analyst there – as that blog has now changed hands and many posts removed, I wanted to preserve my writing here…   To support our research and analysis, Scott Liewehr and I have been working on a capability model to define..

First Gilbane Paper and Dirty Plates

August has been a busy month, hence this neglected blog – but I have been unchained from my desk as I am pleased to say that my first paper for Gilbane has been published. In a departure from my normal web engagement wittering, I have the opportunity to get serious with the meaty subject of..

Into the Engagement Tier…

This article was originally published on the Gilbane Blog back in July 2010, when I was an analyst there.  That blog has now changed hands and many of the posts removed I wanted to preserve this writing here… Recently I wrote an article for my blog – Taking the W out of CMS – exploring content management..

Engage with a Persuasive Web Experience

This post was originally published on the Gilbane Group blog, shortly after I started in April 2010 – that blog has now changed hands and many of the original post removed, so I wanted top preserve my writing here… Hi, I’m Ian Truscott and as you may have seen I’ve recently joined our WCM practice..