Bacon Content

What’s that content that you can’t resist? I’ve often read content marketing advice that says that if you include numbers and lists in your blog posts and mention them in the title – everyone clicks on them. So, if I see a headline that says “top 10 things to do about this” or “5 things you..

Klout; your score is 100 MILLION

Like just about anyone and everyone who writes about social media, I am going to jump in with a point of view on the reports that Klout will be acquired for $100m by Lithium. I’ve written about Klout before, back in 2011 in this post “They don’t want your name, just your number” and my..

Care to Be Shared? 6 Questions to Ask Of Your Content

I recently came across an article on the Business2Community blog that discussed conformity versus creativity in content marketing. It’s worth a read, but buried in the article, I got introduced to  a common sense list of questions that I think content marketers should ask of their content, especially if they hope will be shared. So,..

Do we need to question our obsession with content youth?

Unfortunately my writing has taken me away from here – my own blog – as I have poured my creative juices into a column on Engaging Times and various other guest articles. So, having taken a nine month hiatus, what better subject to tackle as I dust down my personal blogging mojo, than how we..

CXM: Do you Hunt and Make Fire or Order Pizza?

Call the holistic practice of engaging customers via the internet WCM, WEM, CEM or CXM – there is essential business change required to really provide a consistently great, cross channel, global customer experience. I was pondering this today, as a couple of articles popped into my RSS reader on the changing role of the CMO and..

Social Media; The new “it’s not what you know”?

A lot is written about the risks your social media presence can have on your current or future career, the ill advised Facebook photo, a slightly ranty tweet or a staring role on YouTube – that uneasy feeling that big brother Google is indexing a big data catalogue of all of our lives. Yes, yes..

Email as a Mobile Engagement Strategy?

I have found this great app for my iPhone. It’s a great newsreader, it pushes essential blog posts so I can catch up even when disconnected, it connects me to Twitter and Facebook, I can collaborate with my colleagues, I can submit blog posts, jot down notes that get stored in the cloud and can..

Personality goes a long way….

In this post I would like to explore personality in content marketing and the digital customer experience, but I am going to start with my kettle. Moving into a new house from the UK, we found ourselves needing a new kettle. Not much in that, I’m English, I drink tea, so I am bound to..