What’s that content that you can’t resist? I’ve often read content marketing advice that says that if you include numbers and lists in your blog posts and mention them in the title – everyone clicks onContinue Reading
Tag: Social Media
As a father I’ve been replaced by YouTube and as a marketer, so have you
No doubt you are aware of the online gaming phenomenon that is Minecraft, my two girls are recent converts and if you are not aware of it, you enter a fairly open world, mine forContinue Reading
Klout; your score is 100 MILLION
Like just about anyone and everyone who writes about social media, I am going to jump in with a point of view on the reports that Klout will be acquired for $100m by Lithium. I’veContinue Reading
Care to Be Shared? 6 Questions to Ask Of Your Content
I recently came across an article on the Business2Community blog that discussed conformity versus creativity in content marketing. It’s worth a read, but buried in the article, I got introduced to a common sense listContinue Reading
Do we need to question our obsession with content youth?
Unfortunately my writing has taken me away from here – my own blog – as I have poured my creative juices into a column on Engaging Times and various other guest articles. So, having takenContinue Reading
Your customer experience is global — just ask your local chippy
Roberto Savvides manages The Regency, a “chippy” (a fish and chip shop) in Brighton (a seaside town in the UK). Roberto rolls up the sleeves of his crisp white shirt and opens the doors ofContinue Reading
CXM: Do you Hunt and Make Fire or Order Pizza?
Call the holistic practice of engaging customers via the internet WCM, WEM, CEM or CXM – there is essential business change required to really provide a consistently great, cross channel, global customer experience. I was ponderingContinue Reading
Social Media; The new “it’s not what you know”?
A lot is written about the risks your social media presence can have on your current or future career, the ill advised Facebook photo, a slightly ranty tweet or a staring role on YouTube –Continue Reading
Email as a Mobile Engagement Strategy?
I have found this great app for my iPhone. It’s a great newsreader, it pushes essential blog posts so I can catch up even when disconnected, it connects me to Twitter and Facebook, I canContinue Reading
Personality goes a long way….
In this post I would like to explore personality in content marketing and the digital customer experience, but I am going to start with my kettle. Moving into a new house from the UK, weContinue Reading
That Great Blog You Used to Write
This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by possibly the quoteContinue Reading