Content vs Conversation – no.. email is not a CMS…

I’ve just had a great conversation with a new Gilbane client (a really switched on bunch of folks) and one of the guys  used the expression “content vs conversation” when talking about the way content is shared in their organization. How, like an awful lot of our organizations there is an awful lot of content..

Techrigy and Persuasive Content

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing – it’s even better when it’s an absolutely gem that has everyone talking. So, I thought I’d better jot down a few thought on..

“Look! It’s moving. It’s alive. It’s alive…”

Is your website is a living thing? While I am sure you wouldn’t cast your website in the role of a monster, this classic line from the 1931 Frankenstein film captures that moment, when your website bursts into activity, that blip on your website statistics graph.  “Look! It’s moving. It’s alive. It’s alive…” Of course..