9 Content Strategy Readiness Metrics

I am pretty fortunate to be engaged with some super customers on their content strategy programs. When we start the process, during the discovery process, I inevitably get asked “How do we compare?”. Sometimes it’s a loaded question referring to their competitors, but really organizations are looking to see how they rate against an established best practices and to..

Blog Tip #1 – The Why? Measurement, motivation and me

It may surprise you to learn that as a ‘more occasionally than I would like’ blogger and lets face it ‘occasionally lapsed’ blogger (according to my chum Robert Rose)  I am asked for advice about blogging, but this week I was. I’ve read so many tips about blogging over the years, some I’ve learned from..

Hovering Over The Back Button?

As a fresh new broom sweeps through my professional life as I transition from years of vendor representation to that of an analyst – I’ve changed the title of my blog  (and the URL). I’ll obviously write more on my move – but more importantly – changing the name of my blog? Why ‘Hovering Over..

Onboard the Board at CMPros!

Last week I was proud to be voted onto the board at CM Pros, to join a pretty new board under the presidency of Scott Liewehr to take this respected community of practice organisation forward. It’s something we’ve been talking about for six months or so and  one look at the industry heavy weights that..