What’s the big deal about Coke?

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media..

Prepare for an Analytics Revolution!

Eric T Peterson – a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics – has published a report on what he sees as the current revolution in Web Analytics. This report focuses on the needs for businesses to not just create reports but..

I’ve Written a Book!

I’ve written a book – alright quite a small book admittedly and when I say ‘I’ve written’ – I do mean with the help of various members of our marketing team – @karengibbons, @bob_barker and @lindajvetter  – but none the less, sitting on my desk, fresh from the printers is The Little Book of Web..

Techrigy and Persuasive Content

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing – it’s even better when it’s an absolutely gem that has everyone talking. So, I thought I’d better jot down a few thought on..