Care to Be Shared? 6 Questions to Ask Of Your Content

I recently came across an article on the Business2Community blog that discussed conformity versus creativity in content marketing. It’s worth a read, but buried in the article, I got introduced to  a common sense list of questions that I think content marketers should ask of their content, especially if they hope will be shared. So,..

Is your Audience Through the Social Media Keyhole?

According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes on Facebook during May 2011, far higher than the next most visited site – in fact more than the next four..

Back to School – Inspiration from Dreamforce

I admit, I have been neglecting this blog over the summer. It’s a combination of time spent writing elsewhere, a busy work schedule and a social media writers block as I figure out what I want to talk about next here and who I am on this blog. It’s the same story on Twitter, my Klout..

Tweetdeck Springs to Life at Gilbane Boston

Last week I attended the Gilbane Conference in Boston and have finally found a few minutes to blog about it, we exhibited and I was invited to speak in a couple of sessions and as I’d been contributing to the ‘back channel’ through Twitter (#gilbaneboston) I thought I’d expand on some of the those thoughts…

Personal Brand or Not Wanting to Looking Like a Total Cock

When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your ‘PB’, of who you should try to be, who defines your PB (is it you, your audience, your company?), when, in real life, whisper it quietly, the aspiration for most people I..