This week, would you like to learn more/read more about rethinking the classic B2B CTA?
Continue ReadingHovering Over The Back Button
Tuesday 2¢ – 10 Things B2B Marketers Can Learn from the Tyson/Paul Fight
Kinda dared myself into writing this after making a joke on LinkedIn.
Continue ReadingTuesday 2¢ – Outcomes and Outputs
Have you heard enough of this topic? Do I have anything new to add? Only one way to find out…
Continue ReadingTuesday 2¢ – The Chief Deckchair Rearranger
This week, we are on a mission, and as you can probably guess from the title, are we doing the right things?
Continue ReadingTuesday 2¢ – Run Mad
ow do you know someone has started running again? Don’t worry, they’ll tell you. That aside, maybe B2B marketers need to get a little pissed off….
Continue ReadingTuesday 2¢ – Time, Energy and Inspiration
I just wrote this, and the term that has come to mind is “bottle episode” – you know, when a sitcom has to curb spending, like the classic Friends episode “The One Where Nobody is Ready.” I’ll be honest, we ain’t straying too far from the apartment….
Continue ReadingTuesday 2¢ – Another Shit Idea
This week, I wonder why, in B2B marketing, we have to reinvent everything constantly and ignore the classics.
Continue ReadingTuesday 2¢ – Should AI Take Your Creative Journey?
This week’s thought: I wonder if we are cheating ourselves by outsourcing to AI the journey of creating something or developing a strategy.
Continue ReadingTuesday 2¢ – You Can’t Afford to Be Dull
This week’s Tuesday 2¢ thought is not as half-baked as usual, as someone else did the baking and… well…. I’ve nicked it…. This idea is ENTIRELY stolen from a recent podcast interview on the Uncensored
Continue ReadingTuesday 2¢ -In-n-Out CMO
This week, I am looking for the positive in the much-discussed shorter tenure of the CMO with some proper research (not by me!)
Continue ReadingTuesday 2¢ – Becoming Their Habit
This week’s thought might not be on a Tuesday, but it is a habit, and I suggest we think about how we become someone else’s.
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