They say that your brand is defined by what they say when you are not in the room, in this 2¢, I imagine the room…
Continue ReadingHovering Over The Back Button
Tuesday 2¢: What Would They Thank Us For?
All of us marketers are looking for ways to hook our content onto the holidays, and it seems I am not different 🙂
Continue ReadingTuesday 2¢: Not all Subscribers are Equal
Inspired by the NYT and Robert Rose – this week’s half-baked thought: have you got world leaders in your email list?
Continue ReadingTuesday 2¢ – Marketing Swans and Icebergs
Do you need to market the marketing? A lot is being said about that, and yes, maybe..
Continue ReadingTuesday 2¢ – Our Obsession with Content Youth
In this weekly ponder; what’s old and dull to you might be new to someone else, so give that old content a polish and get over our obsession with content youth.
Continue ReadingTuesday 2¢ – Marketing Attribution: Is Your Sand Making Pearls?
I’ll be honest: I’m not sure if this one works, but this week I am thinking about marketing attribution vs contribution, pearls and sand.
Continue ReadingTuesday 2¢ – Use it, Like it or Lose it
Like the British high street, your favorite purveyor of boutique content might need your support.
Continue ReadingTuesday 2¢ – Make ART, not WAR
Last week, I presented an idea at the Martech Festival in Utrecht, and here it is.
Continue ReadingTuesday 2¢: Popular or Profitable?
I talk about how ART (Awareness, Revenue and Trust) is the mission of marketing, but we need to think about how we balance our focus on those three; do we want to be profitable or popular?
Continue ReadingTuesday 2¢: Being There Versus Being First
As a content creator, you might feel all your ideas have already been written, but those ideas don’t have to be first or original, they just need to be there, trusted and convenient.
Continue ReadingTuesday 2¢: Reasons to B2B Cheerful
This week’s Tuesday 2¢ is inspired by some good news for B2B marketers from a survey from IPSOS and LinkedIn.
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