Social Media; The new “it’s not what you know”?

A lot is written about the risks your social media presence can have on your current or future career, the ill advised Facebook photo, a slightly ranty tweet or a staring role on YouTube – that uneasy feeling that big brother Google is indexing a big data catalogue of all of our lives. Yes, yes..

On Online Surveys: Rich Hall – Marketing Genius

If you don’t know Rich Hall, he is an American comedian who’s also done quite a lot of stuff on UK TV. A very funny fellow, who I now believe is an online marketing genius. Why do I think he’s an online marketing genius? Is it that he sells a gazzillion DVDs or the iTunes..

Back Up to the Plate

So… around a year ago I was merrily blogging that I had left the vendor tribes and become a real boy as I became an affiliate analyst for Outsell’s Gilbane Group and looked forward to a change of life and a future of evangelizing and commentating on our business. Slightly shy of a year, I..

Personal Brand or Not Wanting to Looking Like a Total Cock

When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your ‘PB’, of who you should try to be, who defines your PB (is it you, your audience, your company?), when, in real life, whisper it quietly, the aspiration for most people I..

A Meme Challenge – 10 things about me

Kas Thomas has been at it again, this time throwing down a personal meme gauntlet, by sharing 10 things about himself and tagging his blogroll to do the same, but I carelessly tweeted about it and soon him and Irina Guseva tagged me and having been double dared – now I am in. So… here are..

The Green Content Management Machine

Having been quoted in EContent magazine, discussing the positive impact of CMS on Green Computing strategies, I thought I’d develop this into a fuller blog post. – How do Content Management Systems help with today’s green IT strategies?  In a break to my recent focus on my experience with the Social Web…. it’s back the the..

Who am I – Part II

Inspired by a tweet by Jeremiah Owyang (@jowyang) about people creating two Facebook accounts for business and personal, plus the resulting feedback from my colleague Joe Stanhope (@joestanhope) got me thinking about my previous post on who is the online me? Ian TruscottFounder of the B2B marketing agency appropingo and editor of Rockstar CMO. I’m..