Siemens – Ian Truscott

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Creating ART (Awareness, Revenue & Trust)

Software Developers: The New Rock Stars of Marketing

September 18, 2009September 18, 2009ObservationsAdobe, AKQA, Brochure, brochure printing, companies technology experts, desktop tools, digital marketing technologies, Geek, HTML, Inkjet printer, Internet connection, Marketing, online gadget retailer, printing, Service Department, Service-oriented architecture, Siemens, SOA, Social Media, social media monitoring tools, the UK Financial Times, Tom Bedecarré, Twitter;, UK Financial Times, Web Content Management;, Web Engagement, XML, YouTube

I smiled at this the other day -“Software Developers: The New Rock Stars of Marketing” – it comes from the article ‘Out of the Box’ published a few weeks ago in the UK Financial Times, that talks

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