On Strategy, Twinterviews and Haiku

I think we can safely say that the last two week have been quite lively for Alterian Content Manager, as after an incubation with partners, customers and analysts we took our product strategy and roadmap to the social web. I’ve tweeted, interviewed, commented, posted and now (finally) blogged our message to the CMS community –..

The Future of Content Management

CMS bloggers of the world have been double dared again, not this time by @kasthomas, but by Julian Wraith (@julianwraith)- who in this post wants the CMS community to gaze into our crystal balls and speculate on the future of Content Management.I think the Future of Content Management is about people. Is that too predictable,..

Blog Comments and Engagement

Had a few interesting experiences with commenting on blogs recently that got me thinking about blog comments and its still pretty patchy how we are approaching it. They are the essential lifeblood of audience engagement, especially for bloggers as they take the experience from a click statistic to a conversation. Ian TruscottI’m a marketing executive..

Back to blogging…

Been a while since the last post and no this isn’t yet another dead blog, merely resting, honest. My focus over the last few months has been of transition from Mediasurface Morello CTO, through our companies acquisition by Alterian to my new role as VP Content Management Strategy – and suddenly those few months have..

Community and comments

Last week I read a blog post by Jeremiah Owyang at Forrester (an analyst focused on social software), that added another angle to the comments/no comments discussion on blogging. In this post he’s found that most blog readers use an RSS aggregator or reader of some kind to stay current and that rather interestingly he..

Any Comments?

Alright so I am not exactly on the bleeding edge of this subject, it’s been knocking about for a while, but if you are taking your first steps in engaging with your audience it’s still a tough decision to make. Ian TruscottI’m a marketing executive (CMO/VP), a marketing strategist, content marketer, columnist, speaker, industry watcher,..