Gah! This Tuesday 2¢ is more COVID, sorry. I am still curious about the lasting impact as we seem to have moved through the immediate lockdown crisis, looking ahead to a “new” normal to aContinue Reading
Tuesday 2¢: COVID, travel, and life: FOGO vs FOMO vs Cost
I’m sorry, but this COVID crisis seems to be an itch I just keep scratching and in this Tuesday 2¢ I talk about the juggling this new risk. I know, we are all tired ofContinue Reading
Tuesday 2¢: Our Asteroid.
This Tuesday 2¢ I’m cheating a bit, this is lifted from some work I am doing for a client. Not the good stuff, just an analogy of the current crisis that a chum asked me to share.Continue Reading
Tuesday 2¢: The COVID we already did
There is lots of advice for marketers to navigate the current crisis, a lot of which is just common content marketing sense. In this Tuesday 2¢, I list 10 examples.Continue Reading
Tuesday 2¢: Reassurance and finding the tasty bugs
For this Tuesday 2¢ I talk about giving and receiving reassurance, it’s why they hire us and we hire them.Continue Reading
Is it time to be like Prince?
Maybe lockdown has me stir crazy and I am looking at everything through the lens of the current situation and marketing specifically, but on Twitter Mark Ritson shared a wonderful video of Prince that got me thinking.Continue Reading
Tuesday 2¢: Work in the “new normal”
This post is a bit more than two cents, as I continue to ruminate on what’s next, plus someone asked some questions on Twitter that needed more than 280 chars. One thing is right, although days in lockdown are blurred, it is Tuesday!Continue Reading
Interview with Paige O’Neill, CMO, Sitecore
Recently I was interviewed by Paige O’Neill, CMO Sitecore. Which was a rarity for me these days to be interviewed by someone else, as I am normally doing the interviewing, either over on RockstarCMO orContinue Reading
Tuesday 2¢: Will the crisis upgrade the laggards?
Continuing on the theme of pondering what’s next after the crisis, I wonder of many of parts of our lives that are laggard will be upgraded.Continue Reading
Tuesday 2¢: If we are all WFH consuming ads, who will pay for autonomous cars?
This Tuesday 2¢ is more of a thought that I woke up with than a full article. Could remote work do for Google what autonomous cars are supposed to?Continue Reading
The Immediate Future of Events is Content Marketing
B2B sales and marketing have (hopefully temporarily) lost a vital engagement channel; In Real Life (IRL). Where do we go from here?Continue Reading