Last week it was reported in the UK press that journalists for a local newspaper are going to strike over the implementation of a Content Management System. I found this really interesting and it sparked a Twitter conversation with the most learned of my fellow content management professionals – Philippe Parker (@proops) and Zahoor Hussain..
It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media..
I’m going to kick off 2010 with a blog post about Web Content Management, enough for now of my wittering on about my place in the social web or even web engagement. Content is still king and as I catch up with three weeks or so of my RSS reader, it seems that at the..
Inspired by a blog post by Ron Miller, where he comments on an article by Clay Johnson, that states that Content Management Systems just don’t work and you should seriously consider building one yourself. Really? Clearly with my background this got my attention… Ian TruscottI’m a marketing executive (CMO/VP), a marketing strategist, content marketer, columnist, speaker, industry watcher,..