Helping B2B tech companies create ART (Awareness, Revenue & Trust)
What’s that content that you can’t resist? I’ve often read content marketing advice that says that if you include numbers and lists in your blog posts and mention them in the title – everyone clicks on them. So, if I see a headline that says “top 10 things to do about this” or “5 things you..
It may surprise you to learn that as a ‘more occasionally than I would like’ blogger and lets face it ‘occasionally lapsed’ blogger (according to my chum Robert Rose) I am asked for advice about blogging, but this week I was. I’ve read so many tips about blogging over the years, some I’ve learned from..
Unfortunately my writing has taken me away from here – my own blog – as I have poured my creative juices into a column on Engaging Times and various other guest articles. So, having taken a nine month hiatus, what better subject to tackle as I dust down my personal blogging mojo, than how we..
Roberto Savvides manages The Regency, a “chippy” (a fish and chip shop) in Brighton (a seaside town in the UK). Roberto rolls up the sleeves of his crisp white shirt and opens the doors of this modest restaurant for lunch and watches as the customers trickle in. Recently it’s been more than a trickle and..
Ridiculous isn’t it to say “IE first”, yet in the olden days of web development when browser compatibility was no such thing – web designers had to think like this, to create a web presence optimized for one browsing experience (perhaps IE) and then to adapt it to another (say Netscape). Yet, today its perfectly..
A lot is written about the risks your social media presence can have on your current or future career, the ill advised Facebook photo, a slightly ranty tweet or a staring role on YouTube – that uneasy feeling that big brother Google is indexing a big data catalogue of all of our lives. Yes, yes..
I’m sitting on my deck, the sun is out, I have a cup of tea resting on the broad arm of my adirondack chair. After a cheery wave to my neighbour, with my favoured mobile device in hand, I am indulging myself in a long overdue catch-up with my RSS feeds on a fine Saturday morning. Contented..
It is not quite the night before Christmas, I am standing in one of the big barn electrical stores and I have in my hand a piece of paper. It’s a list. But, not any list, the handwriting is a little crude and in the very deliberate hand of my youngest daughter it is addressed..
According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes on Facebook during May 2011, far higher than the next most visited site – in fact more than the next four..
This blog post is inspired by an excellent conversation I had with my colleague Scott Liewehr a few days ago, about the challenges of managing multiple sites – that ended with the comment “that sounds like a great blog post”. So here we are, while the inspiration is still warm – allow me to wheel..
