YouTube – Ian Truscott

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Creating ART (Awareness, Revenue & Trust) for B2B tech companies

3 Steps to Trust not Bust Your Customer Experience Silos

January 15, 2016January 15, 2016Customer Experience ManagementBusiness, Business process, Business process management, Business_Finance, Customer experience, Customer experience management, Enterprise modelling, Information technology management, Process management, Technology_Internet, YouTube

In my last post, I talked about the importance of taking a customer-centric view of business systems. Not meaning the software applications that organisations run, but the people, policies, processes and organisations that makes up

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Social Media; The new “it’s not what you know”?

November 23, 2012November 23, 2012ObservationsAT&T, Business, Facebook;, Google;, Internet memes, Klout, Marketing, Social Media, social media activity, social media presence, Twitter;, United States;, Viral marketing, YouTube

A lot is written about the risks your social media presence can have on your current or future career, the ill advised Facebook photo, a slightly ranty tweet or a staring role on YouTube –

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Into the Engagement Tier…

July 30, 2010July 30, 2010Gilbane, The Engagement Tieranalyst, application server infrastructure, campaign management, Content Management, Content Management Systems;, content management/delivery applications, decoupled systems, Facebook;, Josh Bierhof, Twitter;, web analytics;, web content delivery, web destinations, web site centric world, YouTube

This article was originally published on the Gilbane Blog back in July 2010, when I was an analyst there. That blog has now changed hands and many of the posts removed I wanted to preserve

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What’s the big deal about Coke?

January 25, 2010January 25, 2010Observations, Web Engagementcommunity tools, Content Management, content management system;, Facebook;, HubSpot, Internet marketing, Marketing, media networks, New Media Age, Online social networking, Pepsi, Prinz Pinakatt, Social information processing, Social Media, social media community, social media listening strategy, social media networks, social media platforms, Super Bowl, Technology_Internet, the New Media Age, web analytics;, web content management systems, web delivery;, web publishers, web publishing;, YouTube

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently

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Software Developers: The New Rock Stars of Marketing

September 18, 2009September 18, 2009ObservationsAdobe, AKQA, Brochure, brochure printing, companies technology experts, desktop tools, digital marketing technologies, Geek, HTML, Inkjet printer, Internet connection, Marketing, online gadget retailer, printing, Service Department, Service-oriented architecture, Siemens, SOA, Social Media, social media monitoring tools, the UK Financial Times, Tom Bedecarré, Twitter;, UK Financial Times, Web Content Management;, Web Engagement, XML, YouTube

I smiled at this the other day -“Software Developers: The New Rock Stars of Marketing” – it comes from the article ‘Out of the Box’ published a few weeks ago in the UK Financial Times, that talks

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