In my last post, I talked about the importance of taking a customer-centric view of business systems. Not meaning the software applications that organisations run, but the people, policies, processes and organisations that makes upContinue Reading
As a father I’ve been replaced by YouTube and as a marketer, so have you
No doubt you are aware of the online gaming phenomenon that is Minecraft, my two girls are recent converts and if you are not aware of it, you enter a fairly open world, mine forContinue Reading
Social Media; The new “it’s not what you know”?
A lot is written about the risks your social media presence can have on your current or future career, the ill advised Facebook photo, a slightly ranty tweet or a staring role on YouTube –Continue Reading
Into the Engagement Tier…
This article was originally published on the Gilbane Blog back in July 2010, when I was an analyst there. That blog has now changed hands and many of the posts removed I wanted to preserveContinue Reading
What’s the big deal about Coke?
It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recentlyContinue Reading
Software Developers: The New Rock Stars of Marketing
I smiled at this the other day -“Software Developers: The New Rock Stars of Marketing” – it comes from the article ‘Out of the Box’ published a few weeks ago in the UK Financial Times, that talksContinue Reading