Helping B2B tech companies create ART (Awareness, Revenue & Trust)
In my last post, I talked about the importance of taking a customer-centric view of business systems. Not meaning the software applications that organisations run, but the people, policies, processes and organisations that makes up the way a business interacts with it’s customers. I described this as “thinking inside the box” and discussed some of..
No doubt you are aware of the online gaming phenomenon that is Minecraft, my two girls are recent converts and if you are not aware of it, you enter a fairly open world, mine for resources, combine resources to create materials and then let your imagination flow and you build. The game does not follow..
A lot is written about the risks your social media presence can have on your current or future career, the ill advised Facebook photo, a slightly ranty tweet or a staring role on YouTube – that uneasy feeling that big brother Google is indexing a big data catalogue of all of our lives. Yes, yes..
This article was originally published on the Gilbane Blog back in July 2010, when I was an analyst there. That blog has now changed hands and many of the posts removed I wanted to preserve this writing here… Recently I wrote an article for my blog – Taking the W out of CMS – exploring content management..
It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media..
I smiled at this the other day -“Software Developers: The New Rock Stars of Marketing” – it comes from the article ‘Out of the Box’ published a few weeks ago in the UK Financial Times, that talks about the role of technology in marketing in the new media age. The smile is because this is pinned up..
