Helping B2B tech companies create ART (Awareness, Revenue & Trust)
Posts that were inspired or mention Seth Godin – . Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
I walked into your store. My task was to look for a product to fulfill my need, to find out what that might cost, how it looks and feels. I picked up a product, thought about it and realized I needed to think about it some more. Maybe I thought it was too expensive, too..
Roberto Savvides manages The Regency, a “chippy” (a fish and chip shop) in Brighton (a seaside town in the UK). Roberto rolls up the sleeves of his crisp white shirt and opens the doors of this modest restaurant for lunch and watches as the customers trickle in. Recently it’s been more than a trickle and..
I’m sitting on my deck, the sun is out, I have a cup of tea resting on the broad arm of my adirondack chair. After a cheery wave to my neighbour, with my favoured mobile device in hand, I am indulging myself in a long overdue catch-up with my RSS feeds on a fine Saturday morning. Contented..
It’s been a while since I wrote about a book on this blog, but I’ve just read Managing Content Marketing – The Real World Guide for Creating Passionate Subscribers to Your Brand, by Robert Rose (@robert_rose) and Joe Pulizzi (@juntajoe) and I wanted to share as it might not be a book you’ve heard of,..
Over the last few weeks I’ve been thinking about the news that Klout and Radian6 are working together having seen my friend @Robert_Rose tweet about it and I seem to have an obscure English 80’s new wave song “Living by Numbers”by New New Musik lodged in my head. I imagine that very few people reading..
A couple of weeks ago I was fortunate enough to attend SDL’s Return On Engagement Summit both in Boston and in New York. As part of these events we had Brian Solis as our guest speaker (as well some fine case studies presented by our partners). While this isn’t one of those fancy live blogging..
Recently I’ve been seeing ‘an examination’ shall we say of the term Web Engagement Management and the acronym WEM. There is a suggestion that it’s a figment of the fervid imaginations of software vendor marketing departments possibly in collusion with certain analysts and that dreadful things should be done to it’s proponents. In addition, this..
I’m doing some work for a new client, who look at optimizing customer service across multiple channels using, rather interestingly – artificial intelligence. In my research on this I find myself observing an interesting convergence with the Web Engagement / Web Experience mantra that I’ve been peddling here and that there is perhaps something here that..
In a departure from my normal waffle, I wanted to share a book I’ve just read “The Tipping Point” by Malcolm Gladwell, that I’ve come to very late – it was first published ten years ago and that anyone who’s hung around with marketers for as long as I have really ought to have read..
When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your ‘PB’, of who you should try to be, who defines your PB (is it you, your audience, your company?), when, in real life, whisper it quietly, the aspiration for most people I..
