If You Love Your Content, Set it Free!

I’m sitting on my deck, the sun is out, I have a cup of tea resting on the broad arm of my adirondack chair. After a cheery wave to my neighbour, with my favoured mobile device in hand, I am indulging myself in a long overdue catch-up with my RSS feeds on a fine Saturday morning. Contented..

Book Review: Managing Content Marketing

It’s been a while since I wrote about a book on this blog, but I’ve just read Managing Content Marketing – The Real World Guide for Creating Passionate Subscribers to Your Brand, by Robert Rose (@robert_rose) and Joe Pulizzi (@juntajoe) and I wanted to share as it might not be a book you’ve heard of,..

An Audience with Brian Solis

A couple of weeks ago I was fortunate enough to attend SDL’s Return On Engagement Summit both in Boston and in New York. As part of these events we had Brian Solis as our guest speaker (as well some fine case studies presented by our partners). While this isn’t one of those fancy live blogging..

Web Engagement – The Emperor’s New Clothes?

Recently I’ve been seeing ‘an examination’ shall we say of the term Web Engagement Management and the acronym WEM. There is a suggestion that it’s a figment of the fervid imaginations of software vendor marketing departments possibly in collusion with certain analysts and that dreadful things should be done to it’s proponents. In addition, this..

Your Website – Your Customer Service Agent

I’m doing some work for a new client, who look at optimizing customer service across multiple channels using, rather interestingly – artificial intelligence. In my research on this I find myself observing an interesting convergence with the Web Engagement / Web Experience mantra that I’ve been peddling here and that there is perhaps something here that..

Just Read: The Tipping Point

In a departure from my normal waffle, I wanted to share a book I’ve just read “The Tipping Point” by Malcolm Gladwell, that I’ve come to very late – it was first published ten years ago and that anyone who’s hung around with marketers for as long as I have really ought to have read..

Personal Brand or Not Wanting to Looking Like a Total Cock

When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your ‘PB’, of who you should try to be, who defines your PB (is it you, your audience, your company?), when, in real life, whisper it quietly, the aspiration for most people I..