Helping B2B tech companies create ART (Awareness, Revenue & Trust)
Last week I joined London based, customer experience marketing agency MRM Meteorite – (who are part of MRM//McCann/ McCann WorldGroup and Interpublic Group) – to help drive their technology line of business, content management specifically and (as this press release details) our partnership with Acquia and their cloud based CMS platform. It was a difficult..
Like just about anyone and everyone who writes about social media, I am going to jump in with a point of view on the reports that Klout will be acquired for $100m by Lithium. I’ve written about Klout before, back in 2011 in this post “They don’t want your name, just your number” and my..
This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston. I say ‘old haunt’ as I was actually completely blindsided by the fact it was not at the Westin in Copley Place – which, by my reckoning, it had been there since before Vignette..
This is a post that I’ve been meaning to write for a while. having seen plenty of examples over the years of web content management replacement projects and a common perception that any problem is a tools problem. Also, I confess having been in sales situations as a vendor that have preyed on the fact that an organization perceived that..
A couple of things have inspired this post, firstly Quora’s insistence that the answer to every CMS question is Drupal, (actually more correctly the communities answer to every question) and a chance encounter of a fellow simultaneously riding a bicycle, carrying a suitcase dicing with death in the Oxford traffic. Which kind of encapsulated a few..
As the holidays approach, my SKY+ hard disk (PVR/Tivo thing) is brimming with movies ready for the onset of quality time with my young family. Perhaps our viewing pleasure as I recuperated from what I anticipate to be a fine lunch could be an old movie that I think will entertain the girls – the..
August has been a busy month, hence this neglected blog – but I have been unchained from my desk as I am pleased to say that my first paper for Gilbane has been published. In a departure from my normal web engagement wittering, I have the opportunity to get serious with the meaty subject of..
This article was originally published on the Gilbane Blog back in July 2010, when I was an analyst there. That blog has now changed hands and many of the posts removed I wanted to preserve this writing here… Recently I wrote an article for my blog – Taking the W out of CMS – exploring content management..
Next in my occasional series where I refer to a different to letter to the one in a TLA (after discussing the R in ECM) – I wondering if it’s time we took the W out of CMS and thought about management and delivery as separate disciplines. I am not the first to think like..
Last week it was reported in the UK press that journalists for a local newspaper are going to strike over the implementation of a Content Management System. I found this really interesting and it sparked a Twitter conversation with the most learned of my fellow content management professionals – Philippe Parker (@proops) and Zahoor Hussain..
