CRM; – Ian Truscott

Marketing Measurement; Now the CMO can look the CEO in the eye

Posted on February 8, 2014 by Ian Truscott

Recently I was asked what is the biggest change for the CMO today. There is plenty written on this subject and trends that you can point at in a response; the CMO’s role and relationship with IT/technology, maybe the changing way that consumers are engaging with brands or is it the ability to tap into..

You say tomato, I say tomato, you say WEM, I say WEM..

Posted on October 25, 2010 by Ian Truscott

When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that, in direct response to a couple of things – firstly I promised in my latest post over at the Gilbane..

Engage with a Persuasive Web Experience

Posted on April 1, 2010 by Ian Truscott

This post was originally published on the Gilbane Group blog, shortly after I started in April 2010 – that blog has now changed hands and many of the original post removed, so I wanted top preserve my writing here… Hi, I’m Ian Truscott and as you may have seen I’ve recently joined our WCM practice..