WEM Is DEAD.. it’s all about the Multi’s..

I have learnt from my American colleagues that according to some the end of the world is nigh, or the 21st May to be exact – so as the big day approaches let me be the first to proclaim that WEM is dead. Really? Well, maybe, OK, probably no. I just thought I’d get in..

Software Developers: The New Rock Stars of Marketing

I smiled at this the other day -“Software Developers: The New Rock Stars of Marketing” – it comes from the article  ‘Out of the Box’ published a few weeks ago in the UK Financial Times, that talks about the role of technology in marketing in the new media age. The smile is because this is pinned up..