Techrigy and Persuasive Content

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing – it’s even better when it’s an absolutely gem that has everyone talking. So, I thought I’d better jot down a few thought on..

“Look! It’s moving. It’s alive. It’s alive…”

Is your website is a living thing? While I am sure you wouldn’t cast your website in the role of a monster, this classic line from the 1931 Frankenstein film captures that moment, when your website bursts into activity, that blip on your website statistics graph.  “Look! It’s moving. It’s alive. It’s alive…” Of course..

Don’t Forget the Reader

So much for the content and our audience – what about the reader? It’s easy to get advice on the content, the tools you should use, the right title, how to leverage the social web, SEO to drive traffic to your site.. etc etc. But… a visitor is not a reader, web analytics will tell..

Don’t Forget the Content

In my day to day life, I am usually approaching Persuasive Content from a tools perspective – talking to organisations about understanding and engaging with their audience and enabling the folks with the knowledge and information to translate that into published content. The Persuasive Content architecture as Forrester refer to it.  But, of course all..

Bono and Persuasive Content?

A chap called Kraig Kleemen got my attention today, whilst peddling his “Must-React System” for sales, he put this post into a Content Management forum on LinkedIn.  In it he refers to a story about how he attracted the attention of Bono, with a targeted message during a chance meeting – which resulted him endorsing his product and..

What is Persuasive Content?

Aside from being the name of this blog, what really is Persuasive Content? Ian TruscottI’m a marketing executive (CMO/VP), a marketing strategist, content marketer, columnist, speaker, industry watcher, but most of all; creator of ART (Awareness, Revenue, and Trust) for the companies I work with. You can find me on LinkedIn, Twitter , and at