Content marketing – it’s more then just being in the attention business

I’m working on a post for our company blog, thinking about how companies need to engage their employees when they are rolling out customer experience or digital transformation projects. The post is about “breaking down the silos”, that is often discussed by industry commentators and vendors and I contest that there is another way; that..

Resurrecting Persuasive Content

Recently I’ve undertaken a career move that has taken me from working for a software vendor, taking our products to market, back to the world of consulting, sharing my experience and advising clients on how to take their products to market. Alongside some super smart folks at Tahzoo, I’m working with our clients to help..

Personality goes a long way….

In this post I would like to explore personality in content marketing and the digital customer experience, but I am going to start with my kettle. Moving into a new house from the UK, we found ourselves needing a new kettle. Not much in that, I’m English, I drink tea, so I am bound to..

Engage with a Persuasive Web Experience

This post was originally published on the Gilbane Group blog, shortly after I started in April 2010 – that blog has now changed hands and many of the original post removed, so I wanted top preserve my writing here… Hi, I’m Ian Truscott and as you may have seen I’ve recently joined our WCM practice..

Inside the Google Walled Garden

I admit I am a big Google advocate, I have spent a fair amount of time at their cool European HQ In London, at partner events and I even coded the first shipped iteration of our Google Search Appliance Connector (thankfully now looked after by proper developers!). Also, I admit I’ve only spent a few..

The Future of Content Management

CMS bloggers of the world have been double dared again, not this time by @kasthomas, but by Julian Wraith (@julianwraith)- who in this post wants the CMS community to gaze into our crystal balls and speculate on the future of Content Management.I think the Future of Content Management is about people. Is that too predictable,..

Personal Brand or Not Wanting to Looking Like a Total Cock

When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your ‘PB’, of who you should try to be, who defines your PB (is it you, your audience, your company?), when, in real life, whisper it quietly, the aspiration for most people I..