web content; – Ian Truscott

Can you be too engaging with your customer?

December 12, 2012December 12, 2012Observationscem, CMS, Content Management, cxm, web content;, web experience, Wine

Near where I live in Connecticut there are two local wine stores, in both the staff are friendly, they are as knowledgeable about wine as I need them to be and they both recognize me

Personality goes a long way….

March 9, 2012March 9, 2012Observations, The Engagement TierAMEX, Blog, IMDB, Internet, Pulp Fiction, Scott Liewehr, Social information processing, Social Media, Social Web, Technology, Twitter;, United Kingdom;, web content;

In this post I would like to explore personality in content marketing and the digital customer experience, but I am going to start with my kettle. Moving into a new house from the UK, we

The cool web kids are social, is your CMS ready to hang with them?

December 5, 2011December 5, 2011Content Management, Gilbane, ObservationsBoston, broader social media, Computing, Content Management, Content Management Systems;, cool web kids, Digital media, Gilbane, Massachusetts, Scott Liewehr, Social Web, speaker, tried and tested web content strategies, United States;, Vignette Corporation, web content;, website, World Wide Web

This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston. I say ‘old haunt’ as I was actually completely blindsided by the fact it

Has CRM Finally Decided it Owns the Customers Digital Voice?

March 30, 2011March 30, 2011ObservationsAlterian;, Business, Cloud applications, Customer engagement, Customer experience management, Information technology management, Marcel LeBru, Marketing, Radian6 CEO, Saleforce.com, Salesforce.com, Scott Liewehr, SM2, Social Media, Twitter;, web content;, Web Engagement

So, today Salesforce.com has moved to acquire Radian6, a respected and possibly ‘leading’ vendor in the relatively new space of Social Media Monitoring (SMM), a rival to products like Alterian’s SM2 product that I knew

Who Will Buy This Web Engagement?

December 23, 2010December 23, 2010Content Management, Gilbane, Observations, The Engagement TierBlog software, Computing, Content Management, Content Management Systems;, Digital media, Social Media, Web Content Management;, web content;, Web Engagement, web engagement management strategy, WordPress, World Wide Web

As the holidays approach, my SKY+ hard disk (PVR/Tivo thing) is brimming with movies ready for the onset of quality time with my young family. Perhaps our viewing pleasure as I recuperated from what I

Content vs Conversation – no.. email is not a CMS…

November 9, 2010November 9, 2010ObservationsContent Management, web content;, web governance, website

I’ve just had a great conversation with a new Gilbane client (a really switched on bunch of folks) and one of the guys used the expression “content vs conversation” when talking about the way content

On Shanty Towns, Bulldozers, Cats and Website Consolidation…

September 21, 2010September 21, 2010Content Management, GilbaneComputing, Content Management, Digital media, Google;, Scott Liewehr, United Kingdom;, United States;, web content;, Websites, World Wide Web

This blog post is inspired by an excellent conversation I had with my colleague Scott Liewehr a few days ago, about the challenges of managing multiple sites – that ended with the comment “that sounds

Is WordPress a CMS? Hardly? Barely?

March 3, 2010March 3, 2010ObservationsContent Management, Content Management Systems;, web content;

The perennial “what is a CMS” debate broke out this week, with a fairly innocuous tweet from Dirk Shaw, “I am sorry but wordpress is hardly a web content management system.” that many of our CMS

TfMA Seminar – Content is still King!

March 1, 2010March 1, 2010Content Management, Persuasive Content, Speaking, Web EngagementContent Management, Marketing, social media engagement strategy, social media platform, web content strategy, web content;, Web Engagement

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement.

The Future of Content Management

August 19, 2009August 19, 2009Content Management, Social Media6f82f1d2683dc522545efe863e5d2b73, Blog, Content Management, Content Management Systems;, Corporate website, Groupware, Interwoven;, Julian Wraith;, Peng T. Ong, Social information processing, Social Media, Web Content Management;, web content;, Websites

CMS bloggers of the world have been double dared again, not this time by @kasthomas, but by Julian Wraith (@julianwraith)- who in this post wants the CMS community to gaze into our crystal balls and

Techrigy and Persuasive Content

July 31, 2009July 31, 2009Persuasive Content, Web EngagementAlterian Content Manager, brand advocate, Content Management, Facebook Inc, Facebook;, iPhone, Marketing, Online social networking, SM2, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, web analytics;, Web Content Management;, web content;, website

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing – it’s even better