Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement. Or as marketing put it in the show guide synopsis: “The importance of good content management and governance as a..
I’m going to kick off 2010 with a blog post about Web Content Management, enough for now of my wittering on about my place in the social web or even web engagement. Content is still king and as I catch up with three weeks or so of my RSS reader, it seems that at the..
As part of preparation for a presentation he gave yesterday at Jboye ’09 – a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content Management fails. I admit I am not at the JBoye event, so I have missed seeing Jon in action –..
I’ve written a book – alright quite a small book admittedly and when I say ‘I’ve written’ – I do mean with the help of various members of our marketing team – @karengibbons, @bob_barker and @lindajvetter – but none the less, sitting on my desk, fresh from the printers is The Little Book of Web..
CMS bloggers of the world have been double dared again, not this time by @kasthomas, but by Julian Wraith (@julianwraith)- who in this post wants the CMS community to gaze into our crystal balls and speculate on the future of Content Management.I think the Future of Content Management is about people. Is that too predictable,..
Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have merely scribbled out yesterday’s out of favour term ‘Web 2.0’ and inked in ‘Engagement’ and are using it as a..
More thoughts on Vignette and OpenText. The news of OpenText planning to gobble up Vignette and the recent Interwoven acquisition by Autonomy sees a new chapter for these grandees of content management and I think is further evidence in the shifts that have been occurring in this market around Enterprise Content Management and what organisations..
I recently read and commented on one of the many great blog posts out there that give advice on how companies approach the social web, in this article Kevin Gibbons lays down some basics – have a purpose, write well, be transparent and to basically be nice to your audience. All great points. My comment..
So the G20 summit meetings here in the UK are over and whatever your views and reflections on the whole event and the circus that surrounds it – it’s been an interesting week. Interesting for lots of reasons of world politics, but my focus here is that it was interesting from an audience engagement and..
At the beginning of last week a CMS ‘meme’ broke out, where CMS vendor bloggers were challenged to reveal something about their products functionality and then tag other vendors to do similar. Day kicked this off from their developer site using a set of questions posted by Kas Thomas at CMS Watch, In this post, I make a..