My informal personal blog, once called “Hovering Over the Back Button”, now, as I post on Tuesday’s it’s “Tuesday 2¢”, if you want to follow it every week, I’ve created a LinkedIn newsletter too.
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Tuesday 2¢ – Pain, Need, Aspiration and Trust
In this week’s half-baked Tuesday thought, consultant, author, speaker and splendid podcast host Jay Acunzo inspired me to dive into personas and trust Lately, I have been doing a lot of messaging work with different
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Tuesday 2¢ – Same But Distinct
This week, I share a bit more on differentiation. If you are in a crowded B2B category of “me too” and you can’t be that different, be distinct.
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Tuesday 2¢ – Working For LinkedIn for Free?
My thought for this week is to ensure you get something from what you give on social media and not just vanity metrics.
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Tuesday 2¢ – Driving Your Martech
This Tuesday, inspired by a young driver F1 driver; are you on top of your marketing technology, or is it driving?
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Tuesday 2¢ – Start with “Lie”
This Tuesday, I am going with a rant, an apology to Simon Sink for paraphrasing his “Start with Why” and a cold call….
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Tuesday 2¢: Yep, they will copy you
This Tuesday, a thought on the holy grail of differentiation that’s probably not that different, but that’s not the point. It’s here.
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Tuesday 2¢: Marketing Smarts and The Tube
This Tuesday, I’m pondering marketing education, inspired by a broken-down train on the London Underground…..
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Tuesday 2¢: Ops Beats Orgs
I have a slightly convoluted path to inspiration this week, so please bear with me as I have a kick about with the topic of operating models and org charts.