Hello MRM (and Hello Acquia)

Last week I joined London based, customer experience marketing agency  MRM Meteorite – (who are part of MRM//McCann/ McCann WorldGroup and Interpublic Group) – to help drive their technology line of business, content management specifically and (as this press release details) our partnership with Acquia and their cloud based CMS platform. It was a difficult..

Software Developers: The New Rock Stars of Marketing

I smiled at this the other day -“Software Developers: The New Rock Stars of Marketing” – it comes from the article  ‘Out of the Box’ published a few weeks ago in the UK Financial Times, that talks about the role of technology in marketing in the new media age. The smile is because this is pinned up..