HubSpot – Ian Truscott

Content marketing: move from the selfie and put your customer in the picture

Posted on January 1, 2014 by Ian Truscott

As has been widely reported, Oxford Dictionaries’ word of the year for 2013 is “Selfie” – the act of taking a photograph of yourself. As this news buzzed around the wires of the Interwebs, I was fortunate enough to be talking to Marisa Kopec of Sirius Decisions over lunch. She shared a great analogy with me..

What’s the big deal about Coke?

Posted on January 25, 2010 by Ian Truscott

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media..