Last week I joined London based, customer experience marketing agency MRM Meteorite – (who are part of MRM//McCann/ McCann WorldGroup and Interpublic Group) – to help drive their technology line of business, content management specificallyContinue Reading
Tag: Content Management
Can you be too engaging with your customer?
Near where I live in Connecticut there are two local wine stores, in both the staff are friendly, they are as knowledgeable about wine as I need them to be and they both recognize meContinue Reading
The cool web kids are social, is your CMS ready to hang with them?
This week I had the pleasure of returning to an old haunt as I was asked to present at Gilbane Boston. I say ‘old haunt’ as I was actually completely blindsided by the fact itContinue Reading
That Great Blog You Used to Write
This week I was at Gilbane Boston and as I gorged on the bountiful smorgasbord of ‘key takeaways’, inspirational quotes and great conversation at this CMS industry love-in – I was disarmed by possibly the quoteContinue Reading
Is your Audience Through the Social Media Keyhole?
According to the latest Social Media Report by Neilsen (respected monitoring/research company) Americans are now spending more time on Facebook than they are on any other website. American internet users spent 53.5 billion minutes onContinue Reading
Adding Pervasive to the Engagement Lexicon (a new Russian doll)
As you know I have recently joined SDL and I have been delighted to find a new twist on the business of engagement that I write about on this blog, something we call Pervasive Engagement.Continue Reading
Localization – Do You Know the Dutch?
Late last year, I was on a business trip to do a keynote speech Amsterdam. Over dinner the night before I was asked a really interesting question – ‘Do you know the Dutch?’ Notice theContinue Reading
Throwing The Vendor Baby Out With The Implementation Bath Water?
This is a post that I’ve been meaning to write for a while. having seen plenty of examples over the years of web content management replacement projects and a common perception that any problem is a toolsContinue Reading
Who Will Buy This Web Engagement?
As the holidays approach, my SKY+ hard disk (PVR/Tivo thing) is brimming with movies ready for the onset of quality time with my young family. Perhaps our viewing pleasure as I recuperated from what IContinue Reading
Web Engagement – The Emperor’s New Clothes?
Recently I’ve been seeing ‘an examination’ shall we say of the term Web Engagement Management and the acronym WEM. There is a suggestion that it’s a figment of the fervid imaginations of software vendor marketingContinue Reading
Content vs Conversation – no.. email is not a CMS…
I’ve just had a great conversation with a new Gilbane client (a really switched on bunch of folks) and one of the guys used the expression “content vs conversation” when talking about the way contentContinue Reading