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Hello, I’m Ian Truscott

I am a tea-drinking, B2B technology marketing chap and 3xCMO.

I help businesses grow, increase revenue, gain greater awareness and build trust in their service or product by sharing my experience and expertise in solving their marketing challenge. I’ve done that as a CMO, marketing leader, advisor, consultant or mentor.


Apparently, I’m also an influencer…

The lovely people at CMO Huddles, a prestigious band of peers included me in their list of “Top B2B Marketing Influencers of 2023”. Read more.


CMO, not a Rockstar

I run a B2B marketing advisory firm called Rockstar CMO, with a podcast, blog, newsletter and all the things.

We’ve had some fabulous guests on the podcast, we share some good stuff on the blog and have had the opportunity to advise some wonderful clients.


Speaker / Facilitator

Want to inject a bit of energy into your event? I am an experienced, passionate, dynamic and enthusiastic speaker, who, I admit sometimes talks too fast. 

My experience ranges from providing a keynote on the mainstage, to hosting industry events, conducting workshops and facilitating more intimate executive networking events.


Tuesday 2¢

Back in the day, I called my blog “hovering over the back button”, but nowadays, I post on Tuesday, so now it’s “Tuesday 2 cents” it rolls off the tongue better…

  • Tuesday 2¢ – Find Your Miriam
    This week’s thought is inspired by a hot topic in the marketing news and on one of my favourite podcasts: employee influencer versus Big Fried Chicken Inc. What can we learn in B2B?
  • Tuesday 2¢ – Buyer Boss
    A quick thought on buyer control and some behavioural science around the power of giving autonomy: Is it something we can do as marketers?

Let’s do something together

If my experience or expertise can help you or your company, give me a shout, I love chatting about this stuff…


Ian’s enthusiasm for planning and creative thinking allows any business to accelerate forward and make a statement with regards to the industry and messaging

Emily Nicholls, Director, Field Marketing – Sitecore

Ian manages to explain business-critical ideas clearly and with a sense of humor — which is a rarity in this area. His enthusiasm for the market he works in in no way dulls his critical abilities. I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input.

Siobhan Fagan, Editor in Chief at Reworked

Ian is responsible and clear in the leadership of his employees. He lives the role as a role model and his implementation speed is unique. Ian is a great presenter and writer. Ian loves what he does! And it’s fun to work with him.

Dieter Reichert, CEO, censhare