Ian Truscott

Creating ART for Innovators. That’s Awareness, Revenue, and Trust for innovative B2B technology companies.

I am a senior B2B marketing executive. I am considered to be a content marketing and product marketing expert, working with organizations looking to create their story, develop a strategy to tell it, and assemble the essential technology building blocks to make that happen.

Currently I am the CMO at Spotler Group where I lead branding and positioning, best practice, centralised marketing services and providing subject matter expertise across the group and our private equity owners as they make further acquisitions.

I am also the founder and Chief Bottle Washer at Rockstar CMO, a web publication, podcast and marketing advisory firm.

As a technologist turned marketer, with two decades in the content management industry, I have a broad perspective. My diverse career has included C-suite leadership positions at leading marketing technology vendors, representing agencies, and my own firm as a trusted advisor to brands like American Express, Nasdaq, SAS, and 3M.

I am an experienced speaker, event facilitator, podcast host, former CTO and CMO, Director of The Content Management Professional Association, and is a regular columnist for the popular industry publication CMSWire.

I was named in “Top 20 martech influencers in the UK” by B2BMarketing.net.

.. manages to explain business-critical ideas clearly and with a sense of humor — which is a rarity in this area. His enthusiasm for the market he works in no way dulls his critical abilities. I recommend anyone looking for a voice of reason in the software technology world to seek Ian’s input

Siobhan Fagan, Managing Editor at Simpler Media Group, Inc.



Podcast Host


Editor Rockstar CMO


“Product. Communications. Customer. When I worked with him, Ian Truscott excelled at all three” Marina Grazier / Owner Director


..a dedication to making the product successful. A man of deeply held and well-supported ideas, Ian is great at communicating them to all.. – Chris Nolan, CTO

(c) Ian Truscott 2008-2021 - but please feel free to quote or share with attribution