What’s the big deal about Coke?

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media..

It’s Alterian!

After a short period of fevered speculation our potential acquirer was announced on Friday as Alterian plc – I say potential as it’s subject to all the customary closing conditions which are likely to take six weeks to complete. Ian TruscottI’m a marketing executive (CMO/VP), a marketing strategist, content marketer, columnist, speaker, industry watcher, but..