Helping B2B tech companies create ART (Awareness, Revenue & Trust)
Near where I live in Connecticut there are two local wine stores, in both the staff are friendly, they are as knowledgeable about wine as I need them to be and they both recognize me when I come in. They sell pretty much the same selection of products that easily satisfy my wine preferences, there..
Late last year, I was on a business trip to do a keynote speech Amsterdam. Over dinner the night before I was asked a really interesting question – ‘Do you know the Dutch?’ Notice the ‘the’ in the question, I was not being asked if I knew the language, but if I knew the people,..
This is a post that I’ve been meaning to write for a while. having seen plenty of examples over the years of web content management replacement projects and a common perception that any problem is a tools problem. Also, I confess having been in sales situations as a vendor that have preyed on the fact that an organization perceived that..
Last week I was proud to be voted onto the board at CM Pros, to join a pretty new board under the presidency of Scott Liewehr to take this respected community of practice organisation forward. It’s something we’ve been talking about for six months or so and one look at the industry heavy weights that..
