What’s the big deal about Coke?

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media..

It’s Alterian!

After a short period of fevered speculation our potential acquirer was announced on Friday as Alterian plc – I say potential as it’s subject to all the customary closing conditions which are likely to take six weeks to complete. Ian TruscottFounder of the B2B marketing agency appropingo and editor of Rockstar CMO. I’m a former..