Marketing – Page 2 – Ian Truscott

Social Media; The new “it’s not what you know”?

November 23, 2012November 23, 2012ObservationsAT&T, Business, Facebook;, Google;, Internet memes, Klout, Marketing, Social Media, social media activity, social media presence, Twitter;, United States;, Viral marketing, YouTube

A lot is written about the risks your social media presence can have on your current or future career, the ill advised Facebook photo, a slightly ranty tweet or a staring role on YouTube –

On Online Surveys: Rich Hall – Marketing Genius

April 3, 2012April 3, 2012Observationsactor, airline, British Airways, Customer engagement, Market research, Marketing, online marketing genius, Psychometrics, Rich Hall, Statistical survey, United Kingdom;, United States;, web survey

If you don’t know Rich Hall, he is an American comedian who’s also done quite a lot of stuff on UK TV. A very funny fellow, who I now believe is an online marketing genius.

Has CRM Finally Decided it Owns the Customers Digital Voice?

March 30, 2011March 30, 2011ObservationsAlterian;, Business, Cloud applications, Customer engagement, Customer experience management, Information technology management, Marcel LeBru, Marketing, Radian6 CEO, Saleforce.com, Salesforce.com, Scott Liewehr, SM2, Social Media, Twitter;, web content;, Web Engagement

So, today Salesforce.com has moved to acquire Radian6, a respected and possibly ‘leading’ vendor in the relatively new space of Social Media Monitoring (SMM), a rival to products like Alterian’s SM2 product that I knew

Adding Pervasive to the Engagement Lexicon (a new Russian doll)

March 17, 2011March 17, 2011Observations, The Engagement TierContent Management, Customer engagement, Customer experience, Laurence Hart, Marketing, Twitter;, Web Content Management;, Web Engagement, web engagemt, web experience

As you know I have recently joined SDL and I have been delighted to find a new twist on the business of engagement that I write about on this blog, something we call Pervasive Engagement.

Web Engagement – The Emperor’s New Clothes?

December 5, 2010December 5, 2010Content Management, Gilbane, The Engagement TierConsumer behaviour, Content Management, content management solutions, Customer engagement, David Meerman Scott, Frank Gilbane, Jarrod Gingras, Marketing, Seth Godin;, Social Web, software vendors, Twitter;, Web CMS, Web Engagement, Web Engagement Capability model, web experience, web experiences

Recently I’ve been seeing ‘an examination’ shall we say of the term Web Engagement Management and the acronym WEM. There is a suggestion that it’s a figment of the fervid imaginations of software vendor marketing

Introducing the Web Engagement Capability Model

October 30, 2010October 30, 2010Gilbane, The Engagement Tieranalyst, digital marketer, Internet marketing, Marketing, Scott Liewehr, web analytics;, Web Content Management;, Web Engagement, web engagement strategy, Web Engagement thing

I originally posted this on the Gilbane blog back in October 2010 when I was an analyst there – as that blog has now changed hands and many posts removed, I wanted to preserve my

You say tomato, I say tomato, you say WEM, I say WEM..

October 25, 2010October 25, 2010Gilbane, Observations, The Engagement Tieradvocate, analyst, Business, Consumer behaviour, CRM;, Customer engagement, Customer experience, Customer experience management, Customer relationship management, Irina Guseva;, Marketing, Mary Laplante, Social Media, Twitter;, Web Engagement, Web Engagement Management, web engagement strategy, web experience, Web Experience Management

When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that,

Your Website – Your Customer Service Agent

October 12, 2010October 12, 2010Observations, The Engagement Tierartificial intelligence, Business, Consumer behaviour, Customer engagement, Gerry McGovern, Intelligence, Intelligence analysis, Marketing, Seth Godin;, Social Media, Social Web, Web Engagement, web engagement objectives, web experience

I’m doing some work for a new client, who look at optimizing customer service across multiple channels using, rather interestingly – artificial intelligence. In my research on this I find myself observing an interesting convergence with

Engaging Clouds

September 8, 2010September 8, 2010Observations, The Engagement TierBusiness, Cloud computing, Computing, Customer engagement, digital marketer, Gilbane Group, information technology, Marketing, Mary Laplante, Robert Rose, Software as a service, Web Engagement, web experiences

I was delighted to recently be asked to comment on a paper by Robert Rose over at Big Blue Moose as he dives into the waters of analysis and research with his first paper –

TfMA Seminar – Content is still King!

March 1, 2010March 1, 2010Content Management, Persuasive Content, Speaking, Web EngagementContent Management, Marketing, social media engagement strategy, social media platform, web content strategy, web content;, Web Engagement

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement.

What’s the big deal about Coke?

January 25, 2010January 25, 2010Observations, Web Engagementcommunity tools, Content Management, content management system;, Facebook;, HubSpot, Internet marketing, Marketing, media networks, New Media Age, Online social networking, Pepsi, Prinz Pinakatt, Social information processing, Social Media, social media community, social media listening strategy, social media networks, social media platforms, Super Bowl, Technology_Internet, the New Media Age, web analytics;, web content management systems, web delivery;, web publishers, web publishing;, YouTube

It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently