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Ian Truscott

Helping B2B tech companies create ART (Awareness, Revenue & Trust)

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Tag: Customer relationship management

You say tomato, I say tomato, you say WEM, I say WEM..

Posted on October 25, 2010 by Ian Truscott

When you say WEM, do you say Web Experience Management or Web Engagement Management?  What does it mean and does it matter and what about CEM? Well, in this  post I want to explore that, in direct response to a couple of things – firstly I promised in my latest post over at the Gilbane..

CategoriesGilbane, Observations, The Engagement Tier
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