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Ian Truscott

Helping B2B tech companies create ART (Awareness, Revenue & Trust)

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Tag: social media engagement strategy

TfMA Seminar – Content is still King!

Posted on March 1, 2010 by Ian Truscott

Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement. Or as marketing put it in the show guide synopsis:  “The importance of good content management and governance as a..

CategoriesContent Management, Persuasive Content, Speaking, Web Engagement
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