Oh crikey, an airline is setting the Twitter stream alight again and this time its British Airways. They seemed to have been very responsive and when trying to solve a customer issue they asked for the customer to DM their name and details to progress the issue. Sound pretty reasonable, right? Oh no.. the passenger..
Tag: British Airways
If You Get Social Media Engagement; Say My Name..
Last week I had a splendid experience flying British Airways. I am shallow enough to admit that on this occasion “splendid experience” does indeed include an upgrade, but it doesn’t always with BA. I am also not naive enough to know that my nice treatment is not down to my smile, but the commercial reality..
On Online Surveys: Rich Hall – Marketing Genius
If you don’t know Rich Hall, he is an American comedian who’s also done quite a lot of stuff on UK TV. A very funny fellow, who I now believe is an online marketing genius. Why do I think he’s an online marketing genius? Is it that he sells a gazzillion DVDs or the iTunes..