It’s been a while since I wrote about a book on this blog, but I’ve just read Managing Content Marketing – The Real World Guide for Creating Passionate Subscribers to Your Brand, by Robert Rose
Continue ReadingTag: Consumer behaviour
Web Engagement – The Emperor’s New Clothes?
Recently I’ve been seeing ‘an examination’ shall we say of the term Web Engagement Management and the acronym WEM. There is a suggestion that it’s a figment of the fervid imaginations of software vendor marketing
Continue ReadingYou say tomato, I say tomato, you say WEM, I say WEM..
When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that,
Continue ReadingYour Website – Your Customer Service Agent
I’m doing some work for a new client, who look at optimizing customer service across multiple channels using, rather interestingly – artificial intelligence. In my research on this I find myself observing an interesting convergence with
Continue ReadingI’ve Written a Book!
I’ve written a book – alright quite a small book admittedly and when I say ‘I’ve written’ – I do mean with the help of various members of our marketing team – @karengibbons, @bob_barker and
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