In my last post, I talked about the importance of taking a customer-centric view of business systems. Not meaning the software applications that organisations run, but the people, policies, processes and organisations that makes up the way a business interacts with it’s customers. I described this as “thinking inside the box” and discussed some of..
So, today Salesforce.com has moved to acquire Radian6, a respected and possibly ‘leading’ vendor in the relatively new space of Social Media Monitoring (SMM), a rival to products like Alterian’s SM2 product that I knew relatively well. For anyone interested in digital engagement whether you call it web (WEM), customer (CEM) or pervasive (PEM) this..
In the discussion of what ECM is, we’ve seen a few analogies lately of comparing ECM (Enterprise Content Management) with ERP (Enterprise Resource Planning)- me included. Most of this discussion is around the ‘E’ (such as this by Jon Marks) but I thought I’d have a look at the M. Management. Yes, yes.. I know..