Mary Laplante – Ian Truscott

Back Up to the Plate

Posted on March 5, 2011 by Ian Truscott

So… around a year ago I was merrily blogging that I had left the vendor tribes and become a real boy as I became an affiliate analyst for Outsell’s Gilbane Group and looked forward to a change of life and a future of evangelizing and commentating on our business. Slightly shy of a year, I..

You say tomato, I say tomato, you say WEM, I say WEM..

Posted on October 25, 2010 by Ian Truscott

When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that, in direct response to a couple of things – firstly I promised in my latest post over at the Gilbane..

Engaging Clouds

Posted on September 8, 2010 by Ian Truscott

I was delighted to recently be asked to comment on a paper by Robert Rose over at Big Blue Moose as he dives into the waters of analysis and research with his first paper – Marketing From The Cloud – How Digital Marketers Are Using Software As A Service. It’s a subject I’ve been thinking..