advocate – Ian Truscott

Your customer experience is global — just ask your local chippy

Posted on October 4, 2013 by Ian Truscott

Roberto Savvides manages The Regency, a “chippy” (a fish and chip shop) in Brighton (a seaside town in the UK). Roberto rolls up the sleeves of his crisp white shirt and opens the doors of this modest restaurant for lunch and watches as the customers trickle in. Recently it’s been more than a trickle and..

You say tomato, I say tomato, you say WEM, I say WEM..

Posted on October 25, 2010 by Ian Truscott

When you say WEM, do you say Web Experience Management or Web Engagement Management? What does it mean and does it matter and what about CEM? Well, in this post I want to explore that, in direct response to a couple of things – firstly I promised in my latest post over at the Gilbane..