Content marketing – it’s more then just being in the attention business

I’m working on a post for our company blog, thinking about how companies need to engage their employees when they are rolling out customer experience or digital transformation projects. The post is about “breaking down the silos”, that is often discussed by industry commentators and vendors and I contest that there is another way; that..

On Online Surveys: Rich Hall – Marketing Genius

If you don’t know Rich Hall, he is an American comedian who’s also done quite a lot of stuff on UK TV. A very funny fellow, who I now believe is an online marketing genius. Why do I think he’s an online marketing genius? Is it that he sells a gazzillion DVDs or the iTunes..