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Ian Truscott

Helping B2B tech companies create ART (Awareness, Revenue & Trust)

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Tag: web engagemt

Adding Pervasive to the Engagement Lexicon (a new Russian doll)

Posted on March 17, 2011 by Ian Truscott

As you know I have recently joined SDL and I have been delighted to find a new twist on the business of engagement that I write about on this blog, something we call Pervasive Engagement. Ah hah! I can already hear the cynics pursing their lips and maybe clicking on the back button as you..

CategoriesObservations, The Engagement Tier
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