Has CRM Finally Decided it Owns the Customers Digital Voice?

So, today Salesforce.com has moved to acquire Radian6, a respected and possibly ‘leading’ vendor in the relatively new space of Social Media Monitoring (SMM), a rival to products like Alterian’s SM2 product that I knew relatively well. For anyone interested in digital engagement whether you call it web (WEM), customer (CEM) or pervasive (PEM) this..