Helping B2B tech companies create ART (Awareness, Revenue & Trust)
These posts were written whilst I was working for Alterian Plc or Mediasurface Plc.
Forgive the cheesy title, but yes I gave a presentation at the Technology for Marketing and Advertising (TfMA) show last week where I talked about the place of content and in web or digital engagement. Or as marketing put it in the show guide synopsis: “The importance of good content management and governance as a..
I think we can safely say that the last two week have been quite lively for Alterian Content Manager, as after an incubation with partners, customers and analysts we took our product strategy and roadmap to the social web. I’ve tweeted, interviewed, commented, posted and now (finally) blogged our message to the CMS community –..
It was recently reported in New Media Age, picked up by the Hubspot blog that Coca-Cola were moving their campaign sites from “traditional” websites to social media platforms and they are not alone, Pepsi recently created a stir as they announced a move from big budget Super Bowl ads to investing in their social media..
I’m going to kick off 2010 with a blog post about Web Content Management, enough for now of my wittering on about my place in the social web or even web engagement. Content is still king and as I catch up with three weeks or so of my RSS reader, it seems that at the..
I have been asked to write a Christmas or holiday themed post, now I don’t normally write what I am asked, especially when it sounds this, well lets be honest – cheesy – but, if you bear with me, I think I can do it. So, web content management, persuasive content, customer engagement and the..
As part of preparation for a presentation he gave yesterday at Jboye ’09 – a few days ago Jon Marks set a challenge to his Twitter community; to give him examples of where Web Content Management fails. I admit I am not at the JBoye event, so I have missed seeing Jon in action –..
Today we embarked on an interesting social media challenge, a few folks that I’ve started to hang out with virtually (and more recently in the pub) agreed to meet at a designated time in a Google Wave and set about writing a blog post – in an hour. There was no pre-determined title, no prep,..
Eric T Peterson – a veteran of the web analytics business, Principal Consultant at Web Analytics Demystified and author some of must read books on Web Analytics – has published a report on what he sees as the current revolution in Web Analytics. This report focuses on the needs for businesses to not just create reports but..
Recently I was fortunate enough to meet with David Pullinger from the UK governments Central Office of Information (COI), who are driving our government’s citizen engagement strategy and mandating the policy around which government must adhere to. It was an incredibly absorbing meeting as we took a fast ride around all elements of where a..
I’ve written a book – alright quite a small book admittedly and when I say ‘I’ve written’ – I do mean with the help of various members of our marketing team – @karengibbons, @bob_barker and @lindajvetter – but none the less, sitting on my desk, fresh from the printers is The Little Book of Web..
