I have been asked to write a Christmas or holiday themed post, now I don’t normally write what I am asked, especially when it sounds this, well lets be honest – cheesy – but, if you bear with me, I think I can do it. So, web content management, persuasive content, customer engagement and the..
In my day to day life, I am usually approaching Persuasive Content from a tools perspective – talking to organisations about understanding and engaging with their audience and enabling the folks with the knowledge and information to translate that into published content. The Persuasive Content architecture as Forrester refer to it. But, of course all..