I’ve written a book – alright quite a small book admittedly and when I say ‘I’ve written’ – I do mean with the help of various members of our marketing team – @karengibbons, @bob_barker and @lindajvetter – but none the less, sitting on my desk, fresh from the printers is The Little Book of Web Engagement. It’s 88 pages of tips, ideas, quotes and anecdotes on the what, how, why and who of putting your website into the front line of customer engagement.
I am guessing that you can guess who we believe are the ‘who’ is of Web Engagement (sorry to spoil the ending for you!) – but on your way there you’ll get some really nice quotes from analysts, our customer and other industry experts, wrapped up in some text from me and the team that we hope will help and inspire you.
The books will be used as part of a marketing campaign pretty soon and when that starts you’ll be able to register for one on our website – but if you are interested in getting one in the meantime let me know (it’s free!!).
*** update 16th September 2009 – You can now register to have the little book sent to you here ***
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I’m a 3xCMO, now a marketing strategy advisor and podcast host at Rockstar CMO. Although, I’m not a rock star, but a marketing leader, strategist, content marketer, columnist, speaker, industry watcher, and creator of ART (Awareness, Revenue, and Trust) for the companies I work with. But most of all, I am an enthusiastic tea drinker.
The half-baked thoughts shared on this blog may not reflect those of my employer or clients, and if the topic of this article is interesting or you just want to say hello please get in touch.