The Alterian Archive – Page 2

Techrigy and Persuasive Content

July 31, 2009July 31, 2009Persuasive Content, Web EngagementAlterian Content Manager, brand advocate, Content Management, Facebook Inc, Facebook;, iPhone, Marketing, Online social networking, SM2, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, web analytics;, Web Content Management;, web content;, website

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing – it’s even better

Blog Comments and Engagement

July 6, 2009July 6, 2009Observations, Social MediaChris Brogans;, Google;, Mike Braco;, search engine optimisation;, search engine;, Social Media, Twitter;

Had a few interesting experiences with commenting on blogs recently that got me thinking about blog comments and its still pretty patchy how we are approaching it. They are the essential lifeblood of audience engagement,

Engagement – the new CMS buzzword bus?

June 11, 2009June 11, 2009Content Management, Observations, Web EngagementContent Management, Facebook;, media tools;, Social Media, social media strategy;, Twitter;, we do need tools;

Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have

Uncertain? Forrester says be bold and engage with your audience

May 11, 2009May 11, 2009The Alterian ArchiveEngaging Times

In a period of tightening budgets marketing leaders would seem to be at a crossroads, do they innovate and boldly engage with the audience to help shape their strategy or do they stick what they

Engaging through Content or just Filing it?

May 11, 2009May 11, 2009Content Management, Observations, Persuasive Contentasset management;, Content Management, content management software;, document management;, Google;, IBM;, Internet World;, Interwoven;, London;, Microsoft;, on-line;, Oracle;, Social Media, Vignette;, Web Content Management vendors;

More thoughts on Vignette and OpenText. The news of OpenText planning to gobble up Vignette and the recent Interwoven acquisition by Autonomy sees a new chapter for these grandees of content management and I think

Powering the People and the G20

April 3, 2009April 3, 2009Content Management, The Alterian ArchiveEngaging Times

So the G20 summit meetings here in the UK are over and whatever your views and reflections on the whole event and the circus that surrounds it – it’s been an interesting week. Interesting for

Alterian CMS Meme Response

March 23, 2009March 23, 2009Content Management, ObservationsContent Management, demonstration software;, Enterprise edition product;, Enterprise;, http://www.this-is-marketing.com;, Irina Guseva;, Java;, Jon Marks;, Julian Wraith;, Mediasurface;, sample web site;, software procurement process;, UNIX;, WCM software;, Web experience needs;, web software vendors;

At the beginning of last week a CMS ‘meme’ broke out, where CMS vendor bloggers were challenged to reveal something about their products functionality and then tag other vendors to do similar. Day kicked this

“Look! It’s moving. It’s alive. It’s alive…”

March 9, 2009March 9, 2009Persuasive Contentdynamic, easy, web team;, website

Is your website is a living thing? While I am sure you wouldn’t cast your website in the role of a monster, this classic line from the 1931 Frankenstein film captures that moment, when your

The Green Content Management Machine

February 13, 2009February 13, 2009Content ManagementAndrew Ewing;, Carolina K. Reid;, Content Management Systems;, cost saving energy strategies;, energy;, green computing agenda;, Nestle;, United States;, web content;, web servers;

Having been quoted in EContent magazine, discussing the positive impact of CMS on Green Computing strategies, I thought I’d develop this into a fuller blog post. – How do Content Management Systems help with today’s green