Ian Truscott

Techrigy and Persuasive Content

July 31, 2009July 31, 2009Persuasive Content, Web EngagementAlterian Content Manager, brand advocate, Content Management, Facebook Inc, Facebook;, iPhone, Marketing, Online social networking, SM2, Social information processing, Social Media, Social Web, Technology_Internet, Twitter;, web analytics;, Web Content Management;, web content;, website

A couple of weeks ago Alterian aquired Techrigy who specialize in Social Media Monitoring and whilst its obviously exciting to be part of an organisation that is confidently aquiring and growing – it’s even better

Personal Brand or Not Wanting to Looking Like a Total Cock

July 22, 2009July 22, 2009ObservationsBlog, car cool, Chris Brogan, Cool, David Spinks, Forgiveness, Josh Berhoff, Online social networking, Oscar, Oscar Wilde, Seth Godin;, Social Media, social media persona, Toyota, Twitter;, United Kingdom;, United States;, Web 2.0

When reading and talking about Social Media I see a lot of conversations about Personal Brand. Discussion about strategies, building and maintaining your ‘PB’, of who you should try to be, who defines your PB

Consent as Currency

July 19, 2009July 19, 2009ObservationsHuman Interest

I’m still figuring out marketing, but what I have learned is that consent is the big word, the holy grail, the thing we crave of our audience. In this blog post originally posted on Engaging Times I

Blog Comments and Engagement

July 6, 2009July 6, 2009Observations, Social MediaChris Brogans;, Google;, Mike Braco;, search engine optimisation;, search engine;, Social Media, Twitter;

Had a few interesting experiences with commenting on blogs recently that got me thinking about blog comments and its still pretty patchy how we are approaching it. They are the essential lifeblood of audience engagement,

Engagement – the new CMS buzzword bus?

June 11, 2009June 11, 2009Content Management, Observations, Web EngagementContent Management, Facebook;, media tools;, Social Media, social media strategy;, Twitter;, we do need tools;

Suddenly, everyone in the content management world has jumped off the Web 2.0 buzzword bus and jumped on the one marked ‘Engagement’. What does this mean? Where are we really going? Folks seem to have

Uncertain? Forrester says be bold and engage with your audience

May 11, 2009May 11, 2009The Alterian ArchiveEngaging Times

In a period of tightening budgets marketing leaders would seem to be at a crossroads, do they innovate and boldly engage with the audience to help shape their strategy or do they stick what they

Engaging through Content or just Filing it?

May 11, 2009May 11, 2009Content Management, Observations, Persuasive Contentasset management;, Content Management, content management software;, document management;, Google;, IBM;, Internet World;, Interwoven;, London;, Microsoft;, on-line;, Oracle;, Social Media, Vignette;, Web Content Management vendors;

More thoughts on Vignette and OpenText. The news of OpenText planning to gobble up Vignette and the recent Interwoven acquisition by Autonomy sees a new chapter for these grandees of content management and I think

OpenText to Buy Vignette

May 6, 2009May 6, 2009ObservationsAustin;, Dirk Shaw;, Interwoven;, Jon Mark;, Maidenhead;, peripheral products;, Social Media, social media stuff;, Vignette;

Good grief, is it true, did I just type that? So it was Interwoven now it’s Vignette as the grandees of our industry slip into new ownership and possible away. It’s really too early

A Meme Challenge – 10 things about me

April 15, 2009April 15, 2009ObservationsBMW M3;, deep computing theory;, Goodwood Festival of Speed;, Goodwood Festival;, Irina Guseva;, Jacqueline Guichelaar Deutsche Bank Enterprise Services;, Jon Marks;, Julian Wrath;, longer travel;, Mark Rothko;, United Kingdom;, United States;, Virginia;, Yunnan;

Kas Thomas has been at it again, this time throwing down a personal meme gauntlet, by sharing 10 things about himself and tagging his blogroll to do the same, but I carelessly tweeted about it

Powering the People and the G20

April 3, 2009April 3, 2009Content Management, The Alterian ArchiveEngaging Times

So the G20 summit meetings here in the UK are over and whatever your views and reflections on the whole event and the circus that surrounds it – it’s been an interesting week. Interesting for