knowledge worker – Ian Truscott

The Minimum Valuable Sales Pitch Conundrum, The Tease and The Work

Posted on August 17, 2016 by Ian Truscott

Selling in the knowledge economy is tricky. You are not selling a product, a thing you can see, touch, compare features and easily value against other things that are like it. With a physical product you pick it up of the shelf, you can try it, maybe even test-drive it and if you don’t like..

CMS – The Knowledge Workers Industrial Revolution?

Posted on April 12, 2010 by Ian Truscott

Last week it was reported in the UK press that journalists for a local newspaper are going to strike over the implementation of a Content Management System. I found this really interesting and it sparked a Twitter conversation with the most learned of my fellow content management professionals – Philippe Parker (@proops) and Zahoor Hussain..