knowledge worker – Ian Truscott

Helping B2B tech companies create ART (Awareness, Revenue & Trust)

The Minimum Valuable Sales Pitch Conundrum, The Tease and The Work

August 17, 2016August 17, 2016MusingsBusiness, Informed consumer, knowledge worker, Marketing, Sales

Selling in the knowledge economy is tricky. You are not selling a product, a thing you can see, touch, compare features and easily value against other things that are like it. With a physical product

CMS – The Knowledge Workers Industrial Revolution?

April 12, 2010April 12, 2010ObservationsBlog software, Content Management, content management system;, Content Management Systems;, Industrial Revolution, Johnstone Press, knowledge worker, Philippe Parker, Roy Greenslade, The Guardian

Last week it was reported in the UK press that journalists for a local newspaper are going to strike over the implementation of a Content Management System. I found this really interesting and it sparked

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