Selling in the knowledge economy is tricky. You are not selling a product, a thing you can see, touch, compare features and easily value against other things that are like it. With a physical product you pick it up of the shelf, you can try it, maybe even test-drive it and if you don’t like..
Last week it was reported in the UK press that journalists for a local newspaper are going to strike over the implementation of a Content Management System. I found this really interesting and it sparked a Twitter conversation with the most learned of my fellow content management professionals – Philippe Parker (@proops) and Zahoor Hussain..